The Booklet was completely finshed with a total of 20 pages and exported into adobe pdf & also Ring Binded for a professional look.
Thursday 22 April 2010
Sunday 4 April 2010
Booklet - structure & theme
The booklet as a ongoing process i decided a polka dot theme throught the booklet so on on certain pages there would be a polka dot theme which reflects one of the 2010 key trends, the booklet aslo had its main aspects but it was not professional in terms of it lacked structure , there was informtation on the brand and collection but it was mainly confusing therefore a structure was needed
3- FC design Philosophy
4- FC Customer
5- Brands and Subrands
6-Best sellers
7- Best seller items and customers key looks
10-back cover exclusive 2010 collection images
As the booklet was progressing I developed the theme , i had a grey scale effect with a theme f black and grey border which was used in the first half of the booklet , but when the 2010 range started the booklet theme changes into a creme and beige theme which reflected the 2010 summer pantone colours
Structure Decided
1- front cover page
2- history
3- FC design Philosophy
4- FC Customer
5- Brands and Subrands
6-Best sellers
7- Best seller items and customers key looks
8- sizing information
9- Spring Summer 2010
10-back cover exclusive 2010 collection images
Polka dot theme has been decided for the book layout as it is a 2010 summer trend...
As the booklet was progressing I developed the theme , i had a grey scale effect with a theme f black and grey border which was used in the first half of the booklet , but when the 2010 range started the booklet theme changes into a creme and beige theme which reflected the 2010 summer pantone colours
1st half of booklet grey scaled border theme
2nd half of booklet page borders reflect the summer 2010 theme
Booklet - S/S 2010 Developing the garments range
As the booklet was progressing I decided to make adjustmnets to the ranges , therefore new fabrics were scanned and additonal range was developed spring summer 2010 aswell as modifying and adding features to the previous range.
Once all themse were decided I created the 2010 spring summer range.
The 2010 range was based on different trends in season , WGSN was used to help identify some key trends for 2010 , such as vintage aspect of garments , therefore as a buyer it was vital to know the forthcoming trends so i based all the garments on certain trend looks which are highlights in the booklet
WGSN Fashion Forecast
The 2010 concluded range decided upon along with pantone colours and fabrics.
Vintage
60's theme
Militray
Summer floral prints.
Once all themse were decided I created the 2010 spring summer range.
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