Booklet - structure & theme

The booklet as a ongoing process i decided a polka dot theme throught the booklet so on on certain pages there would be a polka dot theme which reflects one of the 2010 key trends, the booklet aslo had its main aspects but it was not professional in terms of it lacked structure , there was informtation on the brand and collection but it was mainly confusing therefore a structure was needed

Structure Decided

1- front cover page

2- history

3- FC design Philosophy

4- FC Customer

5- Brands and Subrands

6-Best sellers

7- Best seller items and customers key looks

8- sizing information

9- Spring Summer 2010

10-back cover exclusive 2010 collection images

Polka dot theme has been decided for the book layout as it is a 2010 summer trend...

As the booklet was progressing I developed the theme , i had a grey scale effect with a theme f black and grey border which was used in the first half of the booklet , but when the 2010 range started the booklet theme changes into a creme and beige theme which reflected the 2010 summer pantone colours

1st half of booklet grey scaled border theme

2nd half of booklet page borders reflect the summer 2010 theme