Booklet - Adobe Indesign

Using Adobe indesign to create booklet. The software was complaicated and I struggled at first trying to get page layout to adjust and also images.

Firstly I has to select the booklet layout. I decided to look at different company booklets/magazines such as the current french connection book to see the layouts they had selected along with many other company books.

French Connection

The front cover page was very simple , with a theme set to the book. there was alot of pictures to express the book in terms of visual aids rather than alot of writing to read.

I had tried many layouts for my booklet such as horiziontal A3 booklet but then decided upon A vertical layout a4 double sided page was selected with 20 pages in total.

Booklet layout

Horizontal layout

Final page layout

Front cover page was the start of my booklet , various front cover pages were experiented with , in the end i decided to chose a theme that best reflected the business , so i wanted a edgy fashion concept but yet simple , so i decided to cut and readjust images and keep it simple, which helped me finish my front page.

Ideally using exisiting french connection campaigns was more appropriate as it reflects there brand but i wanted to show french connection in a much more fashion edgy perspective therefore alternative images were selected and scanned , the image was then grey scaled in order to get the high end image i wanted.

fig1.1 various ideas for front page.
fig 1.2 chosen final front page







fig 2.2







The booklet is an ongoin process , thereofre experimenting with page layouts and how the booklet should look overall was ongoing.. the first page wll still have some ongoing changes as the booklet progresses.

French connection customer

Research carried out from the first project was useful as it helped identfy the ideal FC customer. But for the booklet i decided to go into depth about the customer what she expects from FC, such as her image for different clothing.

Information gathered was constructed in Charts which would help me to be more specific in knowing the ideal FC customer. Gender , Age , Marital Status , Occupation , What they enjoy doing iin there same time and also what they think of window displays , as the window displays are reflectively the customer , if the customer finds them intresting its because it appeals to them helping FC to know they are targetting the correct market.

The ideal FC customer , female aged 28 , she is a working women , single , she enjoys socialising , dinners , events , cocktail bars , night clubs. her outfits would include

Workwear : aim of her look is to look sexy and sophisticated -shirts , dresses, pencil skirts , trousers

Evening wear : wants to look classy , elegant : long cocktail dresses

Night Out : wants to look bold , eye catching : dresses

Causal : wants to look simple , but yet classy : trousers , jeans , dressses

Part Two - Create a Booklet

The second part of the project involves a catalouge /magazine to be constucted based on the seleted company ( French Connection)

As a buyer in FC my booklet will have the FC ideal customer therefore target market speciifed , how she dresses and how her image reflects her personlaity, Sizing guidance , best sellers at current moment in time and also future trends & pantone colours will be interprated in the booklet as a look book theme having the garments produced and displayed with information and themes.

Firstly I researched my role in much more depth , as a buyer in French Connection I wanted to know all the correct areas to consider when creating a booklet, therefore I used a fashion buying books in order to know my role within the business.

fashion buying by Helen Goworek

The book had very useful information on my role, on key responsibites such as keeping up with trends , good negotiing skills , knowing the customer. Also having a buyers role within different market levels such as French Connection is a Middle market entry level therefore there may be a few buyers within the ranges such as seprate for ladies and mens having that the buyer must be much more versatile and picking trends which are not at mass market level.

The book also had a diagram of the departments a buyer should monitor and have frequent meetings with and good comunication