Research carried out from the first project was useful as it helped identfy the ideal FC customer. But for the booklet i decided to go into depth about the customer what she expects from FC, such as her image for different clothing.
Information gathered was constructed in Charts which would help me to be more specific in knowing the ideal FC customer. Gender , Age , Marital Status , Occupation , What they enjoy doing iin there same time and also what they think of window displays , as the window displays are reflectively the customer , if the customer finds them intresting its because it appeals to them helping FC to know they are targetting the correct market.
The ideal FC customer , female aged 28 , she is a working women , single , she enjoys socialising , dinners , events , cocktail bars , night clubs. her outfits would include
Workwear : aim of her look is to look sexy and sophisticated -shirts , dresses, pencil skirts , trousers
Evening wear : wants to look classy , elegant : long cocktail dresses
Night Out : wants to look bold , eye catching : dresses
Causal : wants to look simple , but yet classy : trousers , jeans , dressses
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