As a buyer in FC my booklet will have the FC ideal customer therefore target market speciifed , how she dresses and how her image reflects her personlaity, Sizing guidance , best sellers at current moment in time and also future trends & pantone colours will be interprated in the booklet as a look book theme having the garments produced and displayed with information and themes.
Firstly I researched my role in much more depth , as a buyer in French Connection I wanted to know all the correct areas to consider when creating a booklet, therefore I used a fashion buying books in order to know my role within the business.
fashion buying by Helen Goworek
The book had very useful information on my role, on key responsibites such as keeping up with trends , good negotiing skills , knowing the customer. Also having a buyers role within different market levels such as French Connection is a Middle market entry level therefore there may be a few buyers within the ranges such as seprate for ladies and mens having that the buyer must be much more versatile and picking trends which are not at mass market level.
The book also had a diagram of the departments a buyer should monitor and have frequent meetings with and good comunication
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